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Norton

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Norton Cyber Safety Insights Report - Holiday

Recent Statistics & Reports

47% of people say they have given their personal information to receive a discount.

46% of Gen Z plan to use ChatGPT to help them with gift ideas this holiday season.

Consumer ChatGPT Gen Z

31% of Gen X plan to use ChatGPT to help them with gift ideas this holiday season.

Consumer ChatGPT Gen X

Of the people that gave personal information for a discount, 49% handed over their phone number.

67% of people say they wish they knew how to better protect themselves from falling victim to holiday scams.

Consumer Scams Holiday

35% of people plan to use ChatGPT to help them with gift ideas this holiday season.

Consumer cHATGPT Fraud

43% of Millennials plan to use ChatGPT to help them with gift ideas this holiday season.

Consumer ChatGPT Millennials

41% of scam victims have fallen victim to online shopping scams, making it the most popular threat.

Consumer Scams Holiday

As an example of oversharing on social media, 22% of people have posted a picture of an expensive gift they received.

As an example of oversharing on social media, 20% have tagged their current location on social media.

50% of consumers plan to do most of their holiday shopping on Black Friday and Cyber Monday.

Consumer Black Friday Cyber Monday

46% of people are likely to immediately buy something when they see a great holiday deal online.

Consumer Holiday

27% of people say they tend to take more risks shopping online during the holiday season than at other times of the year.

Consumer Holiday

44% of people say they have purchased a holiday gift from a social media advertisement.

Consumer Holiday Social media

In Brazil, 64% of consumers are the most likely to immediately buy something when they see a great deal.

Consumer Brazil

Respondents in Hong Kong (63%) are among the most likely to immediately buy something when they see a great deal.

Consumer Hong Kong

Only 13% of people trust AI to help them find the best price for them online.

Consumer AI Fraud

41% of scam victims reported online shopping scams.

Consumer Scams Online shopping

61% of people are concerned about being scammed while shopping on Black Friday and Cyber Monday.

Consumer Scams Holiday

43% have potentially “overshared” on social media during the holiday season.

Consumer Scams Social media

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