53% of consumers say they are likely to brave in-store crowds this year due to frustration with bots.

18% of consumers feel 'very confident' in distinguishing real products from fakes.

90% of consumers say it is important to verify that they are buying from a real person.

66% of consumers regularly find themselves competing with bots for limited products during the holiday shopping season.

64% of consumers feel that automated programs are stealing the joy of shopping altogether.

57% of consumers say bots have been a major problem for online shoppers for the last six years.

75% of consumers expect the issue with bots to worsen this year.

44% of consumers admit to feeling annoyed or angry after losing out to bots during online sales.

Over a third of consumers experience genuine stress while shopping online.

18% of fraud victims reported feeling depressed or hopeless in 2025.

52% of fraud victims described the stress from the resolution process as 'significant' or 'the worst stress they had ever experienced' in 2025.

Scam cases reported to Iris' Resolution Center increased by 50% from October to November 2024.

Scam cases reported to Iris' Resolution Center surged by 87% in November 2024 compared to September.

5% of identity theft victims reported experiencing suicidal feelings following their incident in 2025.

U.S. holiday retail sales reached a record high in 2024, driven by increased online spending.

93% of fraud victims reported that the resolution process caused them stress in 2025.

62% of fraud victims reported feelings of frustration, while 61% reported feelings of anger in 2025.

54% of Gen Z fraud victims reported feelings of overwhelm, 22% reported embarrassment, and 12% reported suicidal feelings in 2025.

Lower-income fraud victims were twice as likely to feel depressed or hopeless compared to higher-income victims, with rates of 22% and 11% respectively in 2025.

41% of scam victims reported online shopping scams.