43% of Millennials plan to use ChatGPT to help them with gift ideas this holiday season.

Professional design would make 42% of Millennials and Gen Z believe an app is secure.

An official app store is most influential for Millennials (52%) regarding what indicates security in an app.

44% of Millennials see developers as most responsible for protecting personal data in an app.

The percentage of respondents who could correctly recognize a phishing attempt was similar across generations: Gen Z - 45%, Millennials - 47%, Gen X and baby boomers - 46% (both groups).

When faced with data breaches at both a large corporation and a small business, 1 in 3 (34%) Gen Z and Millennials say they would stop shopping with both entirely.

32% of Millennials say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

31% of Millennials say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

34% of Millennials say they use a credit monitoring service as a measure to help themselves from being hacked.

36% of Millennials say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

31% of Gen Z and 27% of Millennials feel uneasy when websites have ads, versus 18% of Gen X and Boomers.

Nearly 1 in 4 (21%) Gen Z and Millennials feel businesses using a free email address like Gmail or Yahoo are concerning, versus 15% of Gen X or Boomers.

20% of Millennials say they froze their credit as a measure to help themselves from being hacked.

More than half of Gen Z (53%) and 42% of Millennials have cut ties with a business because it experienced a security incident.

About 1 in 3 (30%) Gen Z and Millennials find sites that are not mobile-friendly concerning, versus 24% of Gen X and Boomers.

The majority of consumers (61%) repeat passwords across their various accounts. This habit is slightly more common among Gen Z and Millennials compared to Gen X and Boomers.

21% of Gen Z and 16% of Millennials report being less concerned about online security than they were five years ago.

33% of Millennials say they use a different password for every account as a measure to help themselves from being hacked.

72% of both Gen Z and Millennial respondents estimate they have fewer than 25 unique passwords.

Over 80% of Gen Z and Millennials report that they are at least somewhat likely to enable multi-factor authentication (MFA) when it isn’t required. This compares to just 51% of Boomers.