We've curated 89 cybersecurity statistics about Consumer to help you understand how personal data protection, online shopping security, and identity theft prevention are evolving in 2025.
Showing 1-20 of 296 results
Taylor Swift ranks #1 as the most impersonated and exploited celebrity.
44% of consumers admit to feeling annoyed or angry after losing out to bots during online sales.
Over a third of consumers experience genuine stress while shopping online.
53% of consumers say they are likely to brave in-store crowds this year due to frustration with bots.
18% of consumers feel 'very confident' in distinguishing real products from fakes.
90% of consumers say it is important to verify that they are buying from a real person.
39% of Americans have clicked on fake celebrity or influencer endorsements in 2025.
44% of Americans have seen fake or AI-generated influencer endorsements in 2025.
72% of Americans have seen fake celebrity or influencer endorsements in 2025.
10% of Americans lost money after clicking on fake celebrity or influencer endorsements in 2025, with average losses of $525.
Scammers are pushing free giveaways (36%), weight-loss products (30%), skincare (27%), crypto schemes (26%), and tech gadgets (25%) in 2025.
Only 29% of Americans feel very confident about spotting deepfakes in 2025.
66% of consumers regularly find themselves competing with bots for limited products during the holiday shopping season.
64% of consumers feel that automated programs are stealing the joy of shopping altogether.
21% of Americans have low confidence in spotting deepfakes in 2025.
57% of consumers say bots have been a major problem for online shoppers for the last six years.
75% of consumers expect the issue with bots to worsen this year.
Scam cases reported to Iris' Resolution Center increased by 50% from October to November 2024.
18% of fraud victims reported feeling depressed or hopeless in 2025.
62% of fraud victims reported feelings of frustration, while 61% reported feelings of anger in 2025.