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Alloy

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2025 State of Scams Report | Alloy

Recent Statistics & Reports

In 2025, 97% of consumers in the United States stated that fraud prevention and security are the most important factors when choosing where to bank.

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In 2024, the Federal Trade Commission logged 2.6 million fraud reports in the United States, highlighting the scale of scams affecting consumers.

In 2025, 44% of consumers in the United States who sought reimbursement after a scam reported receiving only a partial refund or nothing at all.

In 2025, 23% of Gen Z and Millennial scam victims in the United States reported losing $5,000 or more, which is three times larger than the average cost of rent.

In 2025, 96% of Americans reported taking steps after being targeted by a scam, with 63% most often reporting the event to their financial institution.

In 2025, 69% of consumers in the United States expected that opening a new financial account should take less than 10 minutes.

In July 2025, 67% of consumers in the United States believed that their financial institutions should reimburse them for money lost in a scam, even when they personally authorized the transaction.

In 2025, 29% of consumers in the United States cited emotional distress as the worst consequence of falling victim to a scam, surpassing financial loss at 28%.

In 2025, 85% of Americans expressed concern that scams are becoming harder to detect due to AI technologies.

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