We've curated 4 cybersecurity statistics about Social media to help you understand how data privacy risks, phishing attacks, and misinformation are impacting user safety and security practices in 2025.
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Social media is the leading medium for successful scams at 34%, surpassing email (28%), phone calls (25%), text messages (24%), and online ads (21%) in 2025.
44% of people say they have purchased a holiday gift from a social media advertisement.
43% have potentially “overshared” on social media during the holiday season.
65% of Gen Z are more likely to overshare on social media during the holiday season compared to their elders.
40% of people who have fallen victim to a scam during a past holiday season were scammed on social media.
39% of respondents said they trust social media the least with their identity data.
40% of consumers said they would be willing to give up social media to avoid the risk of identity theft.
47% of respondents use personal email accounts lacking MFA to log in to social media accounts.
Fake social media accounts or website domains (32%) were a common cyber disruption faced by SMBs in the past 12 months.
Twenty-eight percent of consumers had a social media account hacked.