Scammers are pushing free giveaways (36%), weight-loss products (30%), skincare (27%), crypto schemes (26%), and tech gadgets (25%) in 2025.

14% of consumers reported falling victim to a scam in the past year, with an average loss of $545, resulting in over $534,000 lost among survey participants.

5% of identity theft victims reported experiencing suicidal feelings following their incident in 2025.

37% of consumers worldwide identified the use of artificial intelligence in sophisticated scams, such as deepfakes, as their top concern in 2025.

Social media is the leading medium for successful scams at 34%, surpassing email (28%), phone calls (25%), text messages (24%), and online ads (21%) in 2025.

Scam cases reported to Iris' Resolution Center increased by 50% from October to November 2024.

62% of fraud victims reported feelings of frustration, while 61% reported feelings of anger in 2025.

54% of Gen Z fraud victims reported feelings of overwhelm, 22% reported embarrassment, and 12% reported suicidal feelings in 2025.

Lower-income fraud victims were twice as likely to feel depressed or hopeless compared to higher-income victims, with rates of 22% and 11% respectively in 2025.

18% of fraud victims reported feeling depressed or hopeless in 2025.

Scam cases reported to Iris' Resolution Center surged by 87% in November 2024 compared to September.

Three-quarters (75%) of scams now target critical workflows such as account creation and sign-in processes.

88% of malicious domains containing hiring-related keywords were either newly registered or newly observed in 2025, suggesting a trend in the tactics used by cybercriminals.

Job seekers, on average, submit 180 job applications to secure a single job offer, emphasizing the competitive nature of the job market.

In the first half of 2025, 8,724 domains containing the word 'jobs' were identified as malicious, highlighting the rise of hiring scams targeting job seekers.

86% of all domains using the word 'jobs' that were determined to be malicious were either newly registered or newly observed in 2025, indicating a surge in new scams targeting job seekers.

In the first half of 2025, 1,161 domains containing the word 'careers' were identified as malicious, indicating a significant increase in hiring-related scams.

In 2025, 96% of Americans reported taking steps after being targeted by a scam, with 63% most often reporting the event to their financial institution.

61% of people are concerned about being scammed while shopping on Black Friday and Cyber Monday.

43% have potentially “overshared” on social media during the holiday season.