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GoDaddy

Cybersecurity reports and statistics published by GoDaddy

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Research Reports

Reports and publications from GoDaddy

Security Double Standard? Young Consumers Reuse Passwords, Expect Businesses to Be Fort Knox

Recent Statistics & Reports

When faced with data breaches at both a large corporation and a small business, 1 in 3 (34%) Gen Z and Millennials say they would stop shopping with both entirely.

Consumer Breach Data breach consequences

More than 2 in 5 (43%) of consumers appreciate when a business is open and transparent about a security breach.

Consumer Breach

Half (53%) of consumers would stay loyal to a business that takes immediate steps to fix a breach and offers proactive protection like credit card monitoring.

Consumer Breach

42% of Gen X and Boomers say they use a different password for every account as a measure to help themselves from being hacked.

Consumer Breach Passwords

32% of Millennials say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

Consumer Breach Millennials

36% of Gen Z consumers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

Consumer Breach Gen Z

31% of Millennials say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

Consumer Breach Millennials

21 % of Gen X and Boomers say they froze their credit as a measure to help themselves from being hacked.

Consumer Breach Gen X

35% of consumers say they use a credit monitoring service as a measure to help themselves from being hacked.

Consumer Breach Credit monitoring

31% of consumers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

Consumer Breach

26% of Gen Z consumers say they froze their credit as a measure to help themselves from being hacked.

Consumer Breach Gen Z

26% of Gen Z consumers say they use a credit monitoring service as a measure to help themselves from being hacked.

Consumer Breach Credit monitoring

34% of Millennials say they use a credit monitoring service as a measure to help themselves from being hacked.

Consumer Breach Credit monitoring

32% of consumers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

Consumer Breach Passwords

36% of Millennials say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

Consumer Breach Passwords

30% of Gen X and Boomers say they use a password manager that creates secure passwords as a measure to help themselves from being hacked.

Consumer Breach Passwords

When faced with data breaches at both a large corporation and a small business, 27% of Gen X and Boomers say they would stop shopping with both entirely.

Consumer Breach Data breach consequences

31% of Gen Z and 27% of Millennials feel uneasy when websites have ads, versus 18% of Gen X and Boomers.

Consumer Breach Gen Z

Nearly 1 in 4 (21%) Gen Z and Millennials feel businesses using a free email address like Gmail or Yahoo are concerning, versus 15% of Gen X or Boomers.

Consumer Breach Gen Z

39% of consumers say they use a different password for every account as a measure to help themselves from being hacked.

Consumer Breach Passwords

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