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McAfee

Cybersecurity reports and statistics published by McAfee

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Research Reports

Reports and publications from McAfee

The Stars Scammers Love Most: McAfee Reveals World’s Most Deepfaked Celebs

Recent Statistics & Reports

21% of Americans have low confidence in spotting deepfakes in 2025.

Consumer Deepfake

39% of Americans have clicked on fake celebrity or influencer endorsements in 2025.

Consumer Deepfake

44% of Americans have seen fake or AI-generated influencer endorsements in 2025.

Consumer Deepfake

72% of Americans have seen fake celebrity or influencer endorsements in 2025.

Consumer Deepfake

10% of Americans lost money after clicking on fake celebrity or influencer endorsements in 2025, with average losses of $525.

Consumer Deepfake

Scammers are pushing free giveaways (36%), weight-loss products (30%), skincare (27%), crypto schemes (26%), and tech gadgets (25%) in 2025.

Only 29% of Americans feel very confident about spotting deepfakes in 2025.

Consumer Deepfake

Taylor Swift ranks #1 as the most impersonated and exploited celebrity.

Consumer Deepfake

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