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Identity data

Cybersecurity statistics about identity data

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Only 17% of consumers have full trust in the organizations tasked with managing their identity data.

In the United Arab Emirates (UAE), almost two in five (37%) respondents fully trust organizations that manage their indentity data (the highest of any country surveyed).

In Australia, 11% of respondents fully trust organizations that manage their indentity data.

Nearly three-quarters (73%) of respondents globally reported feeling that government regulation of AI to protect their identity data online is important.

In France, only 8% of respondents fully trust organizations that manage their indentity data (the lowest reported).

More than a third of respondents (36%) in the Netherlands wouldn’t give anything up to avoid the risk of identity theft.

In the US, nearly two-thirds of Americans (62%) have at least some trust in organizations that manage their identities.

33% of consumers say multi-factor authentication (MFA) is a feature that would increase trust when engaging with brands online.

60% of Indonesians prefer biometric authentication when engaging with brands online.

44% of Indonesians prefer passkeys when engaging with brands online.

44% of respondents have some trust in organizations tasked with managing their identity data.

27% of respondents have little to no trust at all in organizations tasked with managing their identity data.

20% of respondents trust regional or local brands with their identity data.

In the Netherlands, 28% of respondents are not concerned about identity theft or fraud.

In Sweden, 26% of respondents are not concerned about identity theft or fraud.

39% of respondents said they trust social media the least with their identity data.

In the UAE, 30% of respondents don’t trust government services with their identity data.

24% of respondents said they trust online retailers the least with their identity data.

28% of consumers said they would be willing to give up online banking to avoid the risk of identity theft.

In India, greater than a third (35%) of respondents trust banks the least.