16% of Boomers plan to use ChatGPT to help them with gift ideas this holiday season.

55% of Boomers see themselves as most responsible for protecting personal data in an app.

Privacy policy (63%) is the most influential for Boomers regarding what indicates security in an app.

Professional design would make only 16% of Boomers believe an app is secure.

The percentage of respondents who could correctly recognize a phishing attempt was similar across generations: Gen Z - 45%, Millennials - 47%, Gen X and baby boomers - 46% (both groups).

42% of Gen X and Boomers say they use a different password for every account as a measure to help themselves from being hacked.

21 % of Gen X and Boomers say they froze their credit as a measure to help themselves from being hacked.

When faced with data breaches at both a large corporation and a small business, 27% of Gen X and Boomers say they would stop shopping with both entirely.

38% of Gen X and Boomers say they use a credit monitoring service as a measure to help themselves from being hacked.

30% of Gen X and Boomers say they check that the website has a padlock icon before visiting and/or purchasing anything as a measure to help themselves from being hacked.

37% of Gen X and Boomers would cut ties with a business if it experienced a security incident.

72% of Gen X and Boomers would take immediate action after a data breach notification.

37% of Gen X and Boomers say they don't save their credit/debit card information in brand accounts as a measure to help themselves from being hacked.

7% of Gen X and Boomers report being less concerned about online security than they were five years ago.

Boomers encountered extortion scams at 23% and fell victim at 7%.

67% of Boomers say they don’t share passwords at all, and only 7% of Boomers resort to text-based sharing.

Over 80% of Gen Z and Millennials report that they are at least somewhat likely to enable multi-factor authentication (MFA) when it isn’t required. This compares to just 51% of Boomers.

72% of Gen Z admit they reuse the same password across accounts. This contrasts with 42% of Boomers who report doing the same.

59% of Gen Z admit to reusing an existing password even when updating an account with a company that has recently had a data breach. This compares to just 23% of Boomers who do the same.