The number of firms capturing data from TikTok increased by more than 2,000% year-on-year from 2024 to 2025.

33% more firms are capturing social channels, particularly TikTok data, following over $2 million in fines issued for SEC Marketing Rule violations in the last year.

47% of people said they "stopped using TikTok".

More than 40% of people have stopped using either TikTok, Instagram, or X (formerly Twitter).