The number of firms capturing data from TikTok increased by more than 2,000% year-on-year from 2024 to 2025.

The number of firms capturing Apple® Messages increased by 114% from 2024 to 2025.

There was a 36% year-on-year increase in the number of firms capturing WhatsApp communications, with 89% of those firms based in North America.

33% more firms are capturing social channels, particularly TikTok data, following over $2 million in fines issued for SEC Marketing Rule violations in the last year.

89% of Global Relay's sample accounts captured email communications, making it the most captured channel.

23% of firms captured communications from LinkedIn Personal Accounts and Microsoft Teams each.

The number of firms capturing ChatGPT data increased by almost 3,000% from 2024 to 2025, with all of these firms located in North America.