Social media is the leading medium for successful scams at 34%, surpassing email (28%), phone calls (25%), text messages (24%), and online ads (21%) in 2025.

Phone-based vishing attacks increased by 449% in 2025 compared to 2024, with phone numbers appearing as the sole payload in 5.5% of phishing emails.

Among AI scam victims and targets, 62% are iPhone users (vs. 51% overall).

Nearly two in five consumers (39%) globally reported being targeted by an email, online, phone call, or text messaging fraud scheme between February and May 2025.

34% of consumers in the surveyed Latin American countries reported being targeted by email, online, phone call, or text messaging fraud from February to May 2025.

69% of gig economy platforms use email and phone verification.

34% of respondents use personal email accounts lacking MFA to log in to mobile phone carriers.

35% of iPhone users choose unique passwords for their online accounts. In contrast, 41% of Android users choose unique passwords.

53% of iPhone users have fallen victim to a scam. This compares to 48% of Android users who have fallen victim to a scam.

41% of iPhone users admitted to sending a direct message (DM) on social media to a company or seller's account to get a discount. This behaviour was less common among Android users, with 33% admitting to it.

Only 21% of iPhone users reported using security software on their mobile phones. This is less than Android users, where 29% stated they use security software.

47% of iPhone users purchased an item from an unknown source because it offered the best price. 40% of Android users made similar purchases from unknown sources for the best price.

55% of iPhone owners expressed trust in their phone's built-in security to keep them safe. This figure is slightly higher than for Android owners, where 50% reported trusting their phone's security