66% of consumers regularly find themselves competing with bots for limited products during the holiday shopping season.

64% of consumers feel that automated programs are stealing the joy of shopping altogether.

57% of consumers say bots have been a major problem for online shoppers for the last six years.

75% of consumers expect the issue with bots to worsen this year.

44% of consumers admit to feeling annoyed or angry after losing out to bots during online sales.

Over a third of consumers experience genuine stress while shopping online.

53% of consumers say they are likely to brave in-store crowds this year due to frustration with bots.

18% of consumers feel 'very confident' in distinguishing real products from fakes.

90% of consumers say it is important to verify that they are buying from a real person.

The United States accounted for 54% of all IoT attack activity.

Manufacturing and Transportation sectors accounted for over 40% of total IoT malware attacks, with each sector representing 20.2% of all observed attacks.

Roughly 40% of blocked IoT transactions are linked to the Mirai malware family.

AI bot traffic surged by 300% from 2024 to 2025, significantly impacting digital operations and analytics.

AI bots now compose nearly 1% of total bot traffic across Akamai's platform as of 2025.

The publishing industry experienced 63% of AI bot triggers within the broader digital media industry in 2025.

In healthcare, over 90% of AI bot triggers are attributed to scraping activities as of 2025.

Misdirected emails accounted for 27% of all data protection incidents under the GDPR last year.

Healthcare organizations have 35% of their devices classified as extended IoT.

Financial services organizations have 35% of their devices classified as extended IoT.

The commerce industry recorded more than 25 billion bot requests over a two-month observation period in 2025.