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33% of respondents say AI agents shared sensitive or inappropriate data

57% of sensitive data uploaded to generative AI tools is classified as business or legal data, with 35% of that involving contract or policy drafting.

89% of organizations have fully or partially incorporated AI agents into their identity infrastructure, with an additional 10% planning to do so

In 2025, only 28% of IT and security leaders believed they could fully recover from a cyber incident in 12 hours or less, down from 43% in 2024

25% of all sensitive data disclosures involve technical data, with 65% of that consisting of proprietary source code copied into generative AI tools.

12% of all sensitive data exposures originate from personal accounts, including free versions of generative AI tools.

66% of consumers regularly find themselves competing with bots for limited products during the holiday shopping season.

64% of consumers feel that automated programs are stealing the joy of shopping altogether.

57% of consumers say bots have been a major problem for online shoppers for the last six years.

75% of consumers expect the issue with bots to worsen this year.

44% of consumers admit to feeling annoyed or angry after losing out to bots during online sales.

Over a third of consumers experience genuine stress while shopping online.

53% of consumers say they are likely to brave in-store crowds this year due to frustration with bots.

18% of consumers feel 'very confident' in distinguishing real products from fakes.

90% of consumers say it is important to verify that they are buying from a real person.

90% of global leaders identified identity attacks as their top concern in 2025

Rubrik Zero Labs11/16/2025

89% of organizations plan to hire professionals within the next 12 months to manage or improve identity management, infrastructure, and security

58% of IT security decision makers estimate that 50% or more of cyberattacks in the next year will be driven by agentic AI

58% of IT and security leaders believe it would take at least two days to recover and achieve full-service operations post-compromise

Rubrik Zero Labs11/16/2025

Roughly 29% of reviewed iOS shopping apps access user data without declaring it in their App Store Privacy Overview.

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