We've curated 5 cybersecurity statistics about Impersonation to help you understand how cybercriminals are mimicking trusted individuals and brands to deceive victims in 2025. Discover how this tactic is evolving and affecting online security.
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61% of executives at financial services firms are concerned about impersonation campaigns targeting their firms.
83% of family offices are concerned about deepfakes or other impersonation threats.
In 2022, 64% of respondents from healthcare organizations said their organizations were very or highly vulnerable to BEC/spoofing/impersonation attacks.
52% of healthcare organizations were vulnerable or highly vulnerable to a BEC/spoofing/impersonation incident in 2024.
53% of healthcare organizations believe their organizations are vulnerable or highly vulnerable to a BEC/spoofing/impersonation incident.
26% of respondents are concerned about AI impersonation of themselves or a person/brand.
Only 14% of Swedes are concerned about AI impersonation via chatbots .
77% of small business leaders are concerned about phishing and impersonation scams powered by AI.
74% of respondents stated that phishing is the leading threat, with impersonation of executives or trusted colleagues being the most common tactic.
74% of respondents stated that phishing is the leading threat, with impersonation of executives or trusted colleagues being the most common tactic.
After CEOs and executives, the remaining BEC impersonation efforts are aimed at directors and managers (9%), HR personnel (4%), IT staff (3%), and school heads (2%).
Impersonation is the most common technique in BEC scams, with 82% of attempts targeting CEOs and executives.
Microsoft and Docusign were among the most frequently impersonated brands in phishing emails with PDF attachments.
NortonLifeLock, PayPal, and Geek Squad were among the most impersonated brands in TOAD emails with PDF attachments
Impersonation scams were the top reported type of scam to the ITRC, showing a 148-percentage-point increase year-over-year.
51% of impersonation scams impersonated a general business.
51% of impersonation scams impersonated a general business.
21% of impersonation scams impersonated a financial institution.
Three in four (75%) of users have encountered social engineering attempts like phishing and impersonation scams.
43% of organizations reported deepfake impersonation attempts.