83% of organizations that paid ransoms experienced another attack from the same or different threat actor.

82% of organizations acknowledge that they are not equipped to weather the reputational fallout from sensitive data leaks.

24% of organizations faced legal and regulatory penalties as a result of ransomware incidents.

22% of organizations reported a loss of customer or business opportunities as a result of ransomware incidents.

34% of victim organizations experienced reputational damage that undermined customer and partner trust.

54% of UK fraud leaders ranked device reputation in their top three fraud prevention technologies, making the UK the only market surveyed to rank this technology highest.

48% of business leaders globally ranked device reputation as one of their top three most effective technologies for fraud prevention.

38% of S&P 500 companies disclosed reputational risk as the most frequently cited AI concern in 2025.

42 S&P 500 companies identified consumer-facing AI issues as a source of reputational risk.

38% of S&P 500 companies cited reputational risk as a top AI-related concern.

24 S&P 500 companies identified AI privacy and data protection issues as a source of reputational risk.

45 S&P 500 companies identified AI implementation and adoption issues as a source of reputational risk.

37% of faculty express substantial worry about reputational harm related to AI.

1% of scam victims reported reputational damage.

41% of successful ransomware attacks resulted in reputational harm.

The top consequences of breaches reported were operational downtime (71%), reputational damage (45%), and financial loss (41%)

"Secure Creators" (organizations with more advanced cybersecurity functions than their peers) were more likely to have positively impacted how external stakeholders perceive their brand (72% vs. 56% of Prone Enterprises).