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Phishing lure

Cybersecurity statistics about phishing lure

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VIPRE8

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Financial lures are the number one ploy in phishing emails, representing 35% of samples.

VIPRE•8/4/2025•
EmailPhishing

Account verification and updates account for 20% of approaches in phishing emails.

VIPRE•8/4/2025•
EmailPhishing

Package delivery messages account for 5% in phishing emails.

VIPRE•8/4/2025•
EmailPhishing

Legal or HR notices account for 5% in phishing emails.

VIPRE•8/4/2025•
EmailPhishing

Urgency-based messaging is the second most tried approach in phishing emails, at 25%.

VIPRE•8/4/2025•
EmailPhishing

Travel-themed messages account for 10% in phishing emails.

VIPRE•8/4/2025•
EmailPhishing

Travel-themed messages account for 10% in phishing emails.

VIPRE•8/4/2025•
EmailPhishing

Legal or HR notices account for 5% in phishing emails.

VIPRE•8/4/2025•
EmailPhishing
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