37% of consumers worldwide still write down passwords, while 32% reuse the same password across multiple accounts in 2025.

79% of Gen Z believe that reusing the same password across multiple accounts is risky.

59% of Gen Z admit to reusing an existing password even when updating an account with a company that has recently had a data breach. This compares to just 23% of Boomers who do the same.

An alarming 70% of users exposed in breaches last year reused previously-exposed passwords across multiple accounts, an increase from 61% in 2023.