One in nine (11%) password reset attempts in 2024 was a fraud attack. This rate rose to over one in four (27%) reset attempts initiated on a desktop computer.

55% of all respondents have abandoned logging into an account entirely or created a new one just to avoid the hassle of resetting a password.

A quarter (25%) of Gen Z often or always rely on the password reset function to access an account when they’ve forgotten their password. This is higher than 11% of Boomers and 17% of Gen X who do the same.