In the Travel sector, bad bots made up 41% of their traffic in 2024. There was a decline in advanced bot attacks targeting the travel industry (41% in 2024, down from 61% in 2023) and a sharp increase in simple bot attacks (52% in 2024, up from 34% in 2023).

In the Retail sector, bad bots made up 59% of their traffic.

Malicious bots now account for 37% of all internet traffic, a significant increase from 32% in 2023.

Automated traffic surpassed human activity, accounting for 51% of all web traffic. This is the first time in a decade that automated traffic has exceeded human activity. This occurred in 2024.